Swissness

This collection of photographs represents 50 years (1974-2024) of picture-making in Switzerland. I lived and worked in Bern in the mid-1970's. I have returned often over the years and remain close with Swiss friends who treat me like family, providing a welcoming home away from home for extended periods of time.

Swissness is a marketing term adopted by Parliament in 2013 to describe goods and services made in Switzerland. It is an updated version of ‘Swiss Made’ and alludes to more than the product or service itself- implying a higher level of superiority about everything Swiss.

I offer my own definition of Swissness with these photographs.

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